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This vintage advertisement highlights the Volkswagen Station Wagon as a spacious alternative to traditional family cars, claiming it can hold twice as much as a regular wagon and seat nine passengers.
The ad features the headline: "Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen." It promotes the car's interchangeable parts and low-cost fender replacements. The campaign was part of the iconic "Think Small" series created by DDB in the 1960s.
This vintage advertisement features the Volkswagen Type 2 pickup truck, highlighting its versatility as a "covered wagen". It boasts rear engine traction, high ground clearance of 9.5 inches, and a single-piece welded body.
The ad humorously argues that owning a small car makes your house and garage look bigger by comparison. Highlights practical advantages like low gas bills (32 mpg), minimal maintenance (no oil changes between services), and affordable insurance.
The ad highlights that the Beetle is constructed from 5,008 parts, most of which are interchangeable across different model years. It emphasizes fast, cheap service, noting that a fuel pump costs $9.95 and a rear fender costs $17.50.
This vintage photograph captures a moment in time at a Volkswagen dealership named Somerset Motors, featuring the iconic Volkswagen Beetle.
This image is a vintage advertisement for the Volkswagen Station Wagon. The ad highlights the vehicle's capacity, claiming it holds 170 cubic feet of cargo, twice as much as regular wagons. It emphasizes fuel efficiency, stating the engine averages 23 miles on a gallon of regular gas.
This image is a vintage print advertisement for the Volkswagen Beetle, highlighting the company's rigorous quality control processes. The ad features a Volkswagen covered in marks representing inspection checks. It emphasizes that 5,857 people are employed to look for flaws in the cars.
This image is a vintage advertisement highlighting the consistent design of the Volkswagen Beetle from 1951 to 1961. Consistent Design: The ad emphasizes that Volkswagen rarely makes drastic changes to the car's appearance, ensuring parts remain interchangeable across different years.
"We do our thing": The left side shows a stock, black Volkswagen Beetle, emphasizing the company's focus on engineering, reliability, and consistent design over 25 years. "You do yours": The right side shows a customized, brightly painted "flower power" Beetle, showcasing how owners personalize their vehicles.
The ad highlights the functional and iconic design of the Volkswagen Sedan, comparing its shape to an egg. It emphasizes the car's efficiency, noting it carries four adults and luggage while achieving approximately 32 miles per gallon.
The ad features a 1964 Volkswagen Beetle used as a police car in Scottsboro, Alabama. The car is noted for its ability to handle heavy snowfall, its fuel efficiency of 29 miles per gallon, and its durability without needing major repairs.
This vintage advertisement highlights the Volkswagen Type 3, specifically showcasing the Fastback model as a larger, more economical alternative to the Beetle. The Fastback offers more passenger and luggage space than the Beetle while maintaining similar fuel economy.
This image features a famous 1960s advertisement for the Volkswagen Beetle, titled "Lemon". The ad highlights Volkswagen's rigorous quality control by showcasing a car rejected for a minor blemish on the glove compartment. It emphasizes that 3,389 inspectors check each vehicle at the Wolfsburg factory, ensuring only high-quality cars reach customers.
This image is a vintage 1960s advertisement for the Volkswagen Station Wagon, featuring the tagline "We learned something from the big boys". The ad compares the VW Station Wagon to a city bus to highlight its space-efficient design. It emphasizes key features like high seating, large windows, and rear-engine placement.
The ad features a visual metaphor of four Volkswagen Beetles stacked on top of each other to represent the "4 coats of paint" applied to each vehicle. The text explains that the extra coat of paint is applied to ensure durability, including painting the inside of the door jambs and sealing the underside.
The ad humorously addresses the car's longevity and the company's commitment to making small improvements without changing the iconic design. Volkswagen emphasizes that while the car changes, it never goes out of style, aiming to "keep the bug" alive through continuous improvements.
This image is a vintage 1953 Volkswagen advertisement poster titled "Seine bessere Hälfte" (His Better Half), designed by artist Hans Looser. A split illustration featuring a smiling man on one side and the front of a Volkswagen Beetle on the other, symbolizing the car as a partner.
This image is a vintage advertisement for the Volkswagen Beetle, highlighting the interchangeability of its parts. The ad features a car made of mismatched panels from different model years (1958, 1959, 1962, and 1964).
This vintage advertisement features the 1960 Volkswagen Beetle, highlighting its reputation for economy and durability. The ad humorously addresses a rumor about a "winding key," clarifying it is not standard equipment and that the car is actually powered by a traditional engine.
